/* CSS de servicios/funnels-web.html */

/* ==========================================================
   FUNNELS & WEB — CSS ENCAPSULADO
   Prefijo: .sf-  (servicio-funnels)
========================================================== */
.sf-page {
  --sf-blue:   var(--blue);
  --sf-blue-d: #3558F0;
  --sf-blue-l: rgba(95,121,238,.08);
  --sf-off:    #F3F2EE;
  --sf-warm:   #FAFAF7;
  --sf-dark:   #1C1C1C;
  --sf-muted:  #7A7A72;
  --sf-bdr:    rgba(47,47,47,.09);
  --sf-t:      0.3s ease;
}
#sf-rdp{position:fixed;top:0;left:0;height:2px;background:linear-gradient(to right,var(--sf-blue),#a78bfa);z-index:300;width:0%;transition:width .1s}

.sf-nav-bar{position:sticky;top:64px;z-index:90;background:rgba(243,242,238,.97);backdrop-filter:blur(14px);border-bottom:1px solid var(--sf-bdr)}
.sf-nav-inner{width:min(1200px,100% - 2rem);margin-inline:auto;display:flex;align-items:center;justify-content:space-between;height:48px;gap:2rem}
.sf-back{display:inline-flex;align-items:center;gap:7px;font-size:.78rem;font-weight:600;color:var(--sf-muted);transition:color var(--sf-t);text-decoration:none}
.sf-back:hover{color:var(--sf-blue)}
.sf-back svg{width:14px;height:14px}
.sf-svc-label{font-size:.68rem;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--sf-muted);display:flex;align-items:center;gap:6px}
.sf-svc-label::before{content:'';width:5px;height:5px;border-radius:50%;background:var(--sf-blue);animation:sfPulse 2s infinite}
@keyframes sfPulse{0%,100%{transform:scale(1);opacity:1}50%{transform:scale(1.4);opacity:.5}}
.sf-nav-cta{display:inline-flex;align-items:center;gap:6px;padding:7px 15px;background:var(--sf-blue);color:white;border-radius:100px;font-size:.75rem;font-weight:700;transition:all var(--sf-t);text-decoration:none}
.sf-nav-cta:hover{background:var(--sf-blue-d);transform:translateY(-1px)}

/* HERO — off-white con funnel visual */
.sf-hero{min-height:100svh;display:flex;align-items:flex-end;padding-bottom:80px;padding-top:130px;position:relative;overflow:hidden;background:var(--sf-off)}
.sf-hero-blob{position:absolute;width:600px;height:600px;border-radius:50%;background:var(--sf-blue);opacity:.035;filter:blur(140px);top:-100px;right:-100px;z-index:0}
/* Funnel visual decorativo */
.sf-hero-funnel{position:absolute;top:0;right:0;bottom:0;width:48%;z-index:0;display:flex;align-items:center;justify-content:center;pointer-events:none;opacity:.5}
.sf-funnel-mock{width:85%;display:flex;flex-direction:column;align-items:center;gap:.5rem}
.sf-funnel-step{display:flex;align-items:center;justify-content:center;gap:.6rem;padding:.65rem 1rem;border-radius:8px;font-size:.68rem;font-weight:700;color:var(--sf-dark);transition:all .3s ease;width:100%}
.sf-funnel-step:nth-child(1){background:rgba(95,121,238,.12);border:1px solid rgba(95,121,238,.25);width:100%}
.sf-funnel-step:nth-child(2){background:rgba(95,121,238,.09);border:1px solid rgba(95,121,238,.18);width:88%}
.sf-funnel-step:nth-child(3){background:rgba(95,121,238,.07);border:1px solid rgba(95,121,238,.14);width:74%}
.sf-funnel-step:nth-child(4){background:rgba(95,121,238,.05);border:1px solid rgba(95,121,238,.12);width:58%}
.sf-funnel-step:nth-child(5){background:rgba(95,121,238,.12);border:1px solid rgba(95,121,238,.3);width:40%;color:var(--sf-blue)}
.sf-funnel-arrow{font-size:.9rem;color:rgba(95,121,238,.3)}
.sf-funnel-pct{font-size:.58rem;color:var(--sf-muted);font-weight:500;margin-left:auto}

.sf-h-content{position:relative;z-index:1;width:min(1200px,100% - 3rem);margin-inline:auto}
.sf-hero-eyebrow{display:inline-flex;align-items:center;gap:7px;padding:5px 14px;border:1px solid var(--sf-bdr);border-radius:100px;font-size:.68rem;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--sf-muted);margin-bottom:2rem}
.sf-hero-eyebrow::before{content:'';width:5px;height:5px;border-radius:50%;background:var(--sf-blue);flex-shrink:0}
.sf-h1{font-size:clamp(2.4rem,5.5vw,5.2rem);font-weight:900;line-height:1.0;letter-spacing:-.04em;color:var(--sf-dark);margin-bottom:1.6rem;max-width:18ch}
.sf-h1 em{font-style:normal;color:var(--sf-blue)}
.sf-hero-sub{font-size:clamp(1rem,1.5vw,1.15rem);color:var(--sf-muted);line-height:1.75;max-width:52ch;margin-bottom:2.5rem}
.sf-hero-ctas{display:flex;align-items:center;gap:10px;flex-wrap:wrap}
.sf-btn-p{display:inline-flex;align-items:center;gap:7px;padding:14px 26px;background:var(--sf-blue);color:white;border-radius:100px;font-size:.9rem;font-weight:700;transition:all var(--sf-t);text-decoration:none}
.sf-btn-p:hover{background:var(--sf-blue-d);transform:translateY(-2px);box-shadow:0 8px 28px rgba(95,121,238,.35)}
.sf-btn-p svg{width:13px;height:13px}
.sf-btn-s{display:inline-flex;align-items:center;gap:7px;padding:14px 24px;border:1.5px solid var(--sf-bdr);color:var(--sf-dark);border-radius:100px;font-size:.9rem;font-weight:600;transition:all var(--sf-t);text-decoration:none}
.sf-btn-s:hover{border-color:rgba(95,121,238,.35);background:var(--sf-blue-l);color:var(--sf-blue)}

/* BASE */
.sf-inn{width:min(1200px,100% - 3rem);margin-inline:auto}
.sf-pad-xl{padding:8rem 0}.sf-pad-lg{padding:7rem 0}.sf-pad-md{padding:5rem 0}
.sf-bg-off{background:var(--sf-off)}.sf-bg-warm{background:var(--sf-warm)}.sf-bg-dark{background:var(--sf-dark)}
.sf-rv{opacity:0;transform:translateY(24px);transition:opacity .75s ease,transform .75s ease}
.sf-rv.sf-vis{opacity:1;transform:translateY(0)}
.sf-rvr{opacity:0;transform:translateX(24px);transition:opacity .75s ease,transform .75s ease}
.sf-rvr.sf-vis{opacity:1;transform:translateX(0)}
.sf-d1{transition-delay:.1s}.sf-d2{transition-delay:.2s}.sf-d3{transition-delay:.3s}
.sf-eye{display:flex;align-items:center;gap:9px;margin-bottom:1rem}
.sf-eye-num{font-size:.66rem;font-weight:700;color:var(--sf-blue);letter-spacing:.15em}
.sf-eye-line{height:1px;width:30px;background:var(--sf-blue);opacity:.4}
.sf-eye-lbl{font-size:.68rem;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:rgba(47,47,47,.4)}
.sf-bg-dark .sf-eye-lbl{color:rgba(255,255,255,.3)}
.sf-h2{font-size:clamp(1.8rem,3.5vw,3rem);font-weight:700;line-height:1.1;letter-spacing:-.03em;color:var(--sf-dark);margin-bottom:1.2rem}
.sf-h2 em{font-style:normal;color:var(--sf-blue)}
.sf-h2-light{color:#FAFAF7}
.sf-body{font-size:1rem;color:var(--sf-muted);line-height:1.8;max-width:56ch}

/* EL PROBLEMA */
.sf-prob-grid{display:grid;grid-template-columns:1fr 1fr;gap:5rem;align-items:center}
.sf-prob-items{display:flex;flex-direction:column;gap:.7rem;margin-top:2rem}
.sf-prob-item{display:flex;align-items:flex-start;gap:1rem;padding:1.1rem 1.3rem;background:white;border:1px solid var(--sf-bdr);border-radius:12px;transition:all var(--sf-t)}
.sf-prob-item:hover{border-color:rgba(95,121,238,.2);transform:translateX(4px)}
.sf-prob-ico{width:34px;height:34px;background:rgba(239,68,68,.07);border-radius:8px;display:flex;align-items:center;justify-content:center;color:#ef4444;flex-shrink:0}
.sf-prob-ico svg{width:16px;height:16px}
.sf-prob-t{font-size:.85rem;font-weight:700;color:var(--sf-dark);margin-bottom:2px}
.sf-prob-d{font-size:.76rem;color:var(--sf-muted);line-height:1.5}
.sf-prob-quote{margin-top:2.5rem;padding:2rem 2.5rem;border-left:3px solid var(--sf-blue);background:var(--sf-blue-l);border-radius:0 14px 14px 0;font-size:1.05rem;font-weight:700;color:var(--sf-dark);line-height:1.5}

/* QUÉ HACEMOS */
.sf-hace-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:1.2rem;margin-top:3rem}
.sf-hace-item{padding:2rem 1.8rem;background:white;border:1px solid var(--sf-bdr);border-radius:16px;transition:all var(--sf-t);position:relative;overflow:hidden}
.sf-hace-item::after{content:'';position:absolute;bottom:0;left:0;right:0;height:2px;background:var(--sf-blue);transform:scaleX(0);transform-origin:left;transition:transform .4s ease}
.sf-hace-item:hover::after{transform:scaleX(1)}
.sf-hace-item:hover{transform:translateY(-3px);box-shadow:0 8px 28px rgba(95,121,238,.09)}
.sf-hace-ico{width:40px;height:40px;background:var(--sf-blue-l);border-radius:10px;display:flex;align-items:center;justify-content:center;color:var(--sf-blue);margin-bottom:1.1rem}
.sf-hace-ico svg{width:19px;height:19px}
.sf-hace-t{font-size:.93rem;font-weight:700;color:var(--sf-dark);margin-bottom:.45rem}
.sf-hace-d{font-size:.79rem;color:var(--sf-muted);line-height:1.65}

/* VISUAL — wireframe + funnel simulado */
.sf-visual-sec{background:var(--sf-dark);padding:5rem 0;overflow:hidden}
.sf-visual-label{text-align:center;font-size:.68rem;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:rgba(255,255,255,.2);margin-bottom:3rem;display:flex;align-items:center;justify-content:center;gap:10px}
.sf-visual-label::before,.sf-visual-label::after{content:'';display:block;height:1px;width:28px;background:rgba(255,255,255,.1)}
.sf-visual-grid{display:grid;grid-template-columns:1.4fr 1fr;gap:2rem;align-items:start}
/* Wireframe simulado */
.sf-wire-mock{background:rgba(255,255,255,.03);border:1px solid rgba(255,255,255,.08);border-radius:14px;overflow:hidden}
.sf-wire-bar{background:rgba(255,255,255,.04);border-bottom:1px solid rgba(255,255,255,.06);padding:.6rem .9rem;display:flex;align-items:center;gap:.4rem}
.sf-wire-dot{width:7px;height:7px;border-radius:50%;background:rgba(255,255,255,.15)}
.sf-wire-body{padding:1.2rem}
.sf-wire-hero-block{height:80px;background:rgba(95,121,238,.1);border:1px solid rgba(95,121,238,.15);border-radius:8px;display:flex;align-items:center;justify-content:center;margin-bottom:.8rem}
.sf-wire-hero-text{font-size:.65rem;font-weight:700;color:rgba(95,121,238,.6);letter-spacing:.08em;text-transform:uppercase}
.sf-wire-cta{height:28px;background:rgba(95,121,238,.25);border-radius:100px;display:flex;align-items:center;justify-content:center;font-size:.6rem;font-weight:700;color:var(--sf-blue);margin-bottom:.8rem;width:60%;margin-inline:auto}
.sf-wire-blocks{display:grid;grid-template-columns:1fr 1fr 1fr;gap:.5rem;margin-bottom:.8rem}
.sf-wire-block{height:50px;background:rgba(255,255,255,.04);border:1px solid rgba(255,255,255,.06);border-radius:6px}
.sf-wire-form-mock{background:rgba(255,255,255,.03);border:1px solid rgba(255,255,255,.07);border-radius:8px;padding:.8rem}
.sf-wire-field{height:20px;background:rgba(255,255,255,.05);border-radius:4px;margin-bottom:.4rem}
.sf-wire-submit{height:24px;background:rgba(95,121,238,.2);border-radius:100px;margin-top:.2rem}
/* Heatmap simulado */
.sf-heatmap-mock{background:rgba(255,255,255,.03);border:1px solid rgba(255,255,255,.08);border-radius:14px;overflow:hidden}
.sf-hm-header{padding:.6rem .9rem;background:rgba(255,255,255,.04);border-bottom:1px solid rgba(255,255,255,.06);font-size:.65rem;font-weight:700;color:rgba(255,255,255,.4)}
.sf-hm-body{padding:1rem;display:flex;flex-direction:column;gap:.5rem}
.sf-hm-row{display:flex;align-items:center;gap:.6rem}
.sf-hm-label{font-size:.62rem;color:rgba(255,255,255,.35);width:80px;flex-shrink:0}
.sf-hm-bar-wrap{flex:1;height:14px;background:rgba(255,255,255,.04);border-radius:4px;overflow:hidden}
.sf-hm-bar{height:100%;border-radius:4px;transition:width .3s}
.sf-hm-pct{font-size:.6rem;color:rgba(255,255,255,.3);width:35px;text-align:right;flex-shrink:0}
/* Funnel stats */
.sf-funnel-stats{display:flex;flex-direction:column;gap:.4rem;margin-top:1.2rem;padding:1rem;background:rgba(255,255,255,.03);border:1px solid rgba(255,255,255,.06);border-radius:10px}
.sf-fstat{display:flex;align-items:center;justify-content:space-between}
.sf-fstat-label{font-size:.65rem;color:rgba(255,255,255,.35)}
.sf-fstat-val{font-size:.72rem;font-weight:700;color:rgba(255,255,255,.7)}
.sf-fstat-val.sf-good{color:#4ade80}
.sf-fstat-val.sf-bad{color:#f87171}

/* ANTES/DESPUÉS */
.sf-ba-grid{display:grid;grid-template-columns:1fr auto 1fr;gap:2rem;align-items:start;margin-top:3rem}
.sf-ba-col{display:flex;flex-direction:column;gap:.6rem}
.sf-ba-label{font-size:.66rem;font-weight:700;letter-spacing:.14em;text-transform:uppercase;padding:4px 12px;border-radius:100px;width:fit-content;margin-bottom:.6rem}
.sf-ba-before .sf-ba-label{background:rgba(239,68,68,.08);color:#dc2626}
.sf-ba-after  .sf-ba-label{background:var(--sf-blue-l);color:var(--sf-blue)}
.sf-ba-item{display:flex;align-items:center;gap:.7rem;padding:.85rem 1.1rem;border-radius:10px;font-size:.84rem;font-weight:500}
.sf-ba-before .sf-ba-item{background:rgba(239,68,68,.04);border:1px solid rgba(239,68,68,.1);color:rgba(47,47,47,.55);text-decoration:line-through;text-decoration-color:rgba(239,68,68,.35)}
.sf-ba-after  .sf-ba-item{background:var(--sf-blue-l);border:1px solid rgba(95,121,238,.15);color:var(--sf-dark);font-weight:600}
.sf-ba-dot{width:6px;height:6px;border-radius:50%;flex-shrink:0}
.sf-ba-before .sf-ba-dot{background:#ef4444}
.sf-ba-after  .sf-ba-dot{background:var(--sf-blue)}
.sf-ba-arrow{display:flex;flex-direction:column;align-items:center;justify-content:center;color:var(--sf-muted);gap:.3rem;padding-top:2.5rem}
.sf-ba-arrow svg{width:28px;height:28px}
.sf-ba-arrow span{font-size:.6rem;letter-spacing:.1em;text-transform:uppercase}

/* CASOS */
.sf-casos-grid{display:grid;grid-template-columns:1fr 1fr;gap:1.5rem;margin-top:2.5rem}
.sf-caso-card{border-radius:16px;overflow:hidden;border:1px solid var(--sf-bdr);transition:all .35s ease;text-decoration:none;display:flex;flex-direction:column;background:white}
.sf-caso-card:hover{transform:translateY(-4px);box-shadow:0 12px 36px rgba(47,47,47,.12);border-color:rgba(95,121,238,.2)}
.sf-caso-card:hover .sf-caso-img img{transform:scale(1.05)}
.sf-caso-img{position:relative;overflow:hidden;height:200px;background:var(--sf-dark)}
.sf-caso-img img{width:100%;height:100%;object-fit:cover;transition:transform .5s ease}
.sf-caso-img-ov{position:absolute;inset:0;background:linear-gradient(to top,rgba(28,28,28,.5) 0%,transparent 40%)}
.sf-caso-badge{position:absolute;top:1rem;left:1rem;padding:3px 10px;background:rgba(255,255,255,.12);backdrop-filter:blur(8px);border-radius:100px;font-size:.65rem;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:white}
.sf-caso-body{padding:1.5rem;flex:1;display:flex;flex-direction:column}
.sf-caso-num{font-size:.64rem;font-weight:700;letter-spacing:.14em;color:var(--sf-blue);margin-bottom:.6rem}
.sf-caso-title{font-size:1rem;font-weight:700;color:var(--sf-dark);line-height:1.25;margin-bottom:.6rem}
.sf-caso-title em{font-style:normal;color:var(--sf-blue)}
.sf-caso-metrics{display:flex;gap:1.2rem;padding-top:.8rem;border-top:1px solid var(--sf-bdr);margin-top:auto}
.sf-cm-n{font-size:1.2rem;font-weight:700;color:var(--sf-dark);letter-spacing:-.02em}
.sf-cm-l{font-size:.65rem;color:var(--sf-muted);margin-top:1px}
.sf-caso-arrow{display:inline-flex;align-items:center;gap:5px;font-size:.76rem;font-weight:700;color:var(--sf-blue);margin-top:1rem;transition:gap var(--sf-t)}
.sf-caso-card:hover .sf-caso-arrow{gap:9px}
.sf-caso-arrow svg{width:13px;height:13px}

/* CTA */
.sf-cta{text-align:center;position:relative;overflow:hidden;background:var(--sf-dark)}
.sf-cta::before{content:'';position:absolute;top:50%;left:50%;transform:translate(-50%,-50%);width:700px;height:700px;background:radial-gradient(circle,rgba(95,121,238,.1) 0%,transparent 70%);pointer-events:none}
.sf-cta-in{position:relative;z-index:1}
.sf-cta-h{font-size:clamp(1.8rem,4.5vw,4.5rem);font-weight:900;color:#FAFAF7;line-height:1.05;letter-spacing:-.05em;max-width:22ch;margin:0 auto 1.2rem}
.sf-cta-h em{font-style:normal;color:var(--sf-blue)}
.sf-cta-sub{font-size:1rem;color:rgba(255,255,255,.35);max-width:46ch;margin:0 auto 2.5rem;line-height:1.75}
.sf-cta-acts{display:flex;justify-content:center;gap:10px;flex-wrap:wrap}
.sf-btn-white{display:inline-flex;align-items:center;gap:7px;padding:14px 26px;background:#FAFAF7;color:var(--sf-dark);border-radius:100px;font-size:.9rem;font-weight:700;transition:all var(--sf-t);text-decoration:none}
.sf-btn-white:hover{background:var(--sf-blue);color:white;transform:translateY(-2px);box-shadow:0 8px 28px rgba(95,121,238,.4)}
.sf-btn-outline{display:inline-flex;align-items:center;gap:7px;padding:14px 24px;border:1.5px solid rgba(255,255,255,.18);color:rgba(255,255,255,.8);border-radius:100px;font-size:.9rem;font-weight:600;transition:all var(--sf-t);text-decoration:none}
.sf-btn-outline:hover{border-color:rgba(255,255,255,.5);background:rgba(255,255,255,.06)}

/* RESPONSIVE */
@media(max-width:1024px){.sf-prob-grid{grid-template-columns:1fr;gap:3rem}.sf-hace-grid{grid-template-columns:repeat(2,1fr)}.sf-visual-grid{grid-template-columns:1fr}.sf-casos-grid{grid-template-columns:1fr}}
@media(max-width:768px){.sf-hero{padding-top:100px}.sf-hero-funnel{display:none}.sf-h1{font-size:clamp(2rem,8vw,3.5rem)}.sf-hero-ctas{flex-direction:column;align-items:flex-start}.sf-hace-grid{grid-template-columns:1fr}.sf-ba-grid{grid-template-columns:1fr;gap:1rem}.sf-ba-arrow{flex-direction:row;padding-top:0}.sf-cta-acts{flex-direction:column;align-items:center}}