/* CSS de servicios/diseno-produccion.html */

/* ==========================================================
   DISEÑO & PRODUCCIÓN — CSS ENCAPSULADO
   Prefijo: .sd-  (servicio-diseno)
   NO toca ninguna clase global
========================================================== */
.sd-page {
  --sd-blue:   var(--blue);
  --sd-blue-d: #3558F0;
  --sd-blue-l: rgba(95,121,238,.08);
  --sd-off:    #F3F2EE;
  --sd-warm:   #FAFAF7;
  --sd-dark:   #1C1C1C;
  --sd-muted:  #7A7A72;
  --sd-bdr:    rgba(47,47,47,.09);
  --sd-t:      0.3s ease;
}

#sd-rdp {
  position:fixed;top:0;left:0;height:2px;
  background:linear-gradient(to right,var(--sd-blue),#a78bfa);
  z-index:300;width:0%;transition:width .1s;
}

/* Barra de contexto */
.sd-nav-bar {
  position:sticky;top:64px;z-index:90;
  background:rgba(243,242,238,.97);
  backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px);
  border-bottom:1px solid var(--sd-bdr);
}
.sd-nav-inner {
  width:min(1200px,100% - 2rem);margin-inline:auto;
  display:flex;align-items:center;justify-content:space-between;height:48px;gap:2rem;
}
.sd-back {
  display:inline-flex;align-items:center;gap:7px;
  font-size:.78rem;font-weight:600;color:var(--sd-muted);
  transition:color var(--sd-t);text-decoration:none;
}
.sd-back:hover{color:var(--sd-blue)}
.sd-back svg{width:14px;height:14px}
.sd-svc-label {
  font-size:.68rem;font-weight:700;letter-spacing:.12em;text-transform:uppercase;
  color:var(--sd-muted);display:flex;align-items:center;gap:6px;
}
.sd-svc-label::before{
  content:'';width:5px;height:5px;border-radius:50%;
  background:var(--sd-blue);animation:sdPulse 2s infinite;
}
@keyframes sdPulse{0%,100%{transform:scale(1);opacity:1}50%{transform:scale(1.4);opacity:.5}}
.sd-nav-cta {
  display:inline-flex;align-items:center;gap:6px;
  padding:7px 15px;background:var(--sd-blue);color:white;
  border-radius:100px;font-size:.75rem;font-weight:700;
  transition:all var(--sd-t);text-decoration:none;
}
.sd-nav-cta:hover{background:var(--sd-blue-d);transform:translateY(-1px)}

/* ===== HERO ===== */
.sd-hero {
  min-height:100svh;display:flex;align-items:flex-end;
  padding-bottom:80px;padding-top:130px;
  position:relative;overflow:hidden;
  background:var(--sd-dark);
}
.sd-hero-bg{position:absolute;inset:0;z-index:0}
.sd-hero-bg img{
  width:100%;height:100%;object-fit:cover;
  opacity:.15;filter:saturate(.5);
  transform:scale(1.06);transition:transform 10s ease;
}
.sd-hero.sd-loaded .sd-hero-bg img{transform:scale(1)}
.sd-hero-ov{
  position:absolute;inset:0;z-index:1;
  background:
    linear-gradient(to bottom,rgba(28,28,28,.5) 0%,rgba(28,28,28,.1) 30%,rgba(28,28,28,.85) 70%,rgba(28,28,28,1) 100%),
    linear-gradient(to right,rgba(28,28,28,.95) 0%,rgba(28,28,28,.4) 60%,transparent 100%);
}
/* Blob azul hero */
.sd-hero-blob{
  position:absolute;width:500px;height:500px;border-radius:50%;
  background:var(--sd-blue);opacity:.07;filter:blur(130px);
  top:-60px;right:-80px;z-index:1;
  animation:sdGlow 9s ease-in-out infinite;
}
@keyframes sdGlow{0%,100%{transform:translate(0,0)}50%{transform:translate(-30px,20px)}}
/* Línea top */
.sd-deco-top{
  position:absolute;top:0;left:0;right:0;height:2px;z-index:3;
  background:linear-gradient(to right,transparent,var(--sd-blue),transparent);
}
.sd-h-content{position:relative;z-index:2;width:min(1200px,100% - 3rem);margin-inline:auto}
.sd-hero-eyebrow{
  display:inline-flex;align-items:center;gap:7px;
  padding:5px 14px;border:1px solid rgba(255,255,255,.15);border-radius:100px;
  font-size:.68rem;font-weight:700;letter-spacing:.12em;text-transform:uppercase;
  color:rgba(255,255,255,.5);margin-bottom:2rem;
}
.sd-hero-eyebrow::before{
  content:'';width:5px;height:5px;border-radius:50%;
  background:var(--sd-blue);flex-shrink:0;
}
.sd-h1{
  font-size:clamp(2.6rem,6vw,5.8rem);font-weight:900;
  line-height:.96;letter-spacing:-.045em;color:#FAFAF7;
  margin-bottom:1.6rem;max-width:16ch;
}
.sd-h1 em{font-style:normal;color:var(--sd-blue)}
.sd-hero-sub{
  font-size:clamp(1rem,1.5vw,1.15rem);color:rgba(255,255,255,.5);
  line-height:1.75;max-width:52ch;margin-bottom:2.5rem;
}
.sd-hero-ctas{display:flex;align-items:center;gap:10px;flex-wrap:wrap}
.sd-btn-p{
  display:inline-flex;align-items:center;gap:7px;
  padding:14px 26px;background:var(--sd-blue);color:white;
  border-radius:100px;font-size:.9rem;font-weight:700;
  transition:all var(--sd-t);text-decoration:none;
}
.sd-btn-p:hover{background:var(--sd-blue-d);transform:translateY(-2px);box-shadow:0 8px 28px rgba(95,121,238,.4)}
.sd-btn-p svg{width:13px;height:13px}
.sd-btn-s{
  display:inline-flex;align-items:center;gap:7px;
  padding:14px 24px;border:1.5px solid rgba(255,255,255,.2);
  color:rgba(255,255,255,.8);border-radius:100px;
  font-size:.9rem;font-weight:600;transition:all var(--sd-t);text-decoration:none;
}
.sd-btn-s:hover{border-color:rgba(255,255,255,.5);background:rgba(255,255,255,.06)}

/* ===== BASE ===== */
.sd-inn{width:min(1200px,100% - 3rem);margin-inline:auto}
.sd-inn-w{width:min(1440px,100% - 2rem);margin-inline:auto}
.sd-pad-xl{padding:8rem 0}
.sd-pad-lg{padding:7rem 0}
.sd-pad-md{padding:5rem 0}
.sd-bg-off  {background:var(--sd-off)}
.sd-bg-warm {background:var(--sd-warm)}
.sd-bg-dark {background:var(--sd-dark)}

/* Reveal */
.sd-rv{opacity:0;transform:translateY(24px);transition:opacity .75s ease,transform .75s ease}
.sd-rv.sd-vis{opacity:1;transform:translateY(0)}
.sd-rvl{opacity:0;transform:translateX(-24px);transition:opacity .75s ease,transform .75s ease}
.sd-rvl.sd-vis{opacity:1;transform:translateX(0)}
.sd-rvr{opacity:0;transform:translateX(24px);transition:opacity .75s ease,transform .75s ease}
.sd-rvr.sd-vis{opacity:1;transform:translateX(0)}
.sd-d1{transition-delay:.1s}.sd-d2{transition-delay:.2s}
.sd-d3{transition-delay:.3s}.sd-d4{transition-delay:.4s}

/* Eyebrow */
.sd-eye{display:flex;align-items:center;gap:9px;margin-bottom:1rem}
.sd-eye-num{font-size:.66rem;font-weight:700;color:var(--sd-blue);letter-spacing:.15em}
.sd-eye-line{height:1px;width:30px;background:var(--sd-blue);opacity:.4}
.sd-eye-lbl{font-size:.68rem;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:rgba(47,47,47,.4)}
.sd-bg-dark .sd-eye-lbl{color:rgba(255,255,255,.3)}

/* Tipografía */
.sd-h2{font-size:clamp(1.8rem,3.5vw,3rem);font-weight:700;line-height:1.1;letter-spacing:-.03em;color:var(--sd-dark);margin-bottom:1.2rem}
.sd-h2 em{font-style:normal;color:var(--sd-blue)}
.sd-h2-light{color:#FAFAF7}
.sd-body{font-size:1rem;color:var(--sd-muted);line-height:1.8;max-width:56ch}
.sd-body-light{color:rgba(255,255,255,.5)}

/* ===== 2. EL PROBLEMA ===== */
.sd-prob-grid{display:grid;grid-template-columns:1fr 1fr;gap:5rem;align-items:center}
.sd-prob-items{display:flex;flex-direction:column;gap:.7rem;margin-top:2rem}
.sd-prob-item{
  display:flex;align-items:flex-start;gap:1rem;
  padding:1.1rem 1.3rem;background:white;
  border:1px solid var(--sd-bdr);border-radius:12px;transition:all var(--sd-t);
}
.sd-prob-item:hover{border-color:rgba(95,121,238,.2);transform:translateX(4px)}
.sd-prob-ico{
  width:34px;height:34px;background:rgba(239,68,68,.07);
  border-radius:8px;display:flex;align-items:center;justify-content:center;
  color:#ef4444;flex-shrink:0;
}
.sd-prob-ico svg{width:16px;height:16px}
.sd-prob-t{font-size:.85rem;font-weight:700;color:var(--sd-dark);margin-bottom:2px}
.sd-prob-d{font-size:.76rem;color:var(--sd-muted);line-height:1.5}
.sd-prob-quote{
  margin-top:2.5rem;padding:2rem 2.5rem;
  border-left:3px solid var(--sd-blue);
  background:var(--sd-blue-l);border-radius:0 14px 14px 0;
  font-size:1.05rem;font-weight:700;color:var(--sd-dark);line-height:1.5;
}

/* ===== 3. QUÉ HACEMOS ===== */
.sd-hace-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;border-radius:20px;overflow:hidden;margin-top:3rem}
.sd-hace-item{
  background:white;border:1px solid var(--sd-bdr);
  padding:1.8rem 1.5rem;transition:all var(--sd-t);position:relative;overflow:hidden;
}
.sd-hace-item::after{
  content:'';position:absolute;bottom:0;left:0;right:0;height:2px;
  background:var(--sd-blue);transform:scaleX(0);transform-origin:left;transition:transform .4s ease;
}
.sd-hace-item:hover::after{transform:scaleX(1)}
.sd-hace-item:hover{background:var(--sd-blue-l)}
.sd-hace-num{font-size:.66rem;font-weight:700;letter-spacing:.14em;color:rgba(95,121,238,.3);margin-bottom:.9rem}
.sd-hace-ico{width:36px;height:36px;color:var(--sd-blue);margin-bottom:.8rem}
.sd-hace-ico svg{width:100%;height:100%}
.sd-hace-t{font-size:.9rem;font-weight:700;color:var(--sd-dark);margin-bottom:.4rem}
.sd-hace-d{font-size:.77rem;color:var(--sd-muted);line-height:1.6}

/* ===== 4. WOW — MOCKUP EDITORIAL ===== */
.sd-wow-sec{background:var(--sd-dark);padding:5rem 0;overflow:hidden}
.sd-wow-label{
  text-align:center;font-size:.68rem;font-weight:700;letter-spacing:.14em;
  text-transform:uppercase;color:rgba(255,255,255,.2);margin-bottom:3rem;
  display:flex;align-items:center;justify-content:center;gap:10px;
}
.sd-wow-label::before,.sd-wow-label::after{content:'';display:block;height:1px;width:28px;background:rgba(255,255,255,.1)}
/* Grid editorial de piezas simuladas */
.sd-mock-grid{
  display:grid;grid-template-columns:2fr 1fr 1fr;
  grid-template-rows:280px 200px;gap:1rem;
}
.sd-mock-item{
  border-radius:16px;overflow:hidden;position:relative;
  background:rgba(255,255,255,.04);border:1px solid rgba(255,255,255,.08);
  transition:all .3s ease;
}
.sd-mock-item:hover{border-color:rgba(95,121,238,.25);transform:scale(1.01)}
.sd-mock-item.sd-span2{grid-row:span 2}
/* La imagen real del caso Pollos */
.sd-mock-img{width:100%;height:100%;object-fit:cover;display:block;transition:transform .5s ease}
.sd-mock-item:hover .sd-mock-img{transform:scale(1.04)}
/* Placeholders creativos */
.sd-mock-ph{
  width:100%;height:100%;display:flex;flex-direction:column;
  align-items:center;justify-content:center;gap:10px;padding:1.5rem;
}
.sd-mock-ph svg{width:24px;height:24px;color:rgba(95,121,238,.3)}
.sd-mock-ph span{font-size:.78rem;font-weight:600;color:rgba(255,255,255,.3);text-align:center}
.sd-mock-ph small{font-size:.64rem;color:rgba(255,255,255,.18);font-style:italic}
/* Badge sobre el item */
.sd-mock-badge{
  position:absolute;bottom:1rem;left:1rem;
  padding:3px 10px;background:rgba(95,121,238,.15);
  border:1px solid rgba(95,121,238,.25);border-radius:100px;
  font-size:.62rem;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:var(--sd-blue);
}
/* Pieza simulada — post */
.sd-mock-post{
  width:100%;height:100%;
  background:linear-gradient(135deg,rgba(95,121,238,.15),rgba(95,121,238,.05));
  display:flex;flex-direction:column;align-items:center;justify-content:center;gap:.6rem;padding:1.5rem;
}
.sd-mock-post-tag{
  font-size:.6rem;font-weight:700;letter-spacing:.1em;text-transform:uppercase;
  color:var(--sd-blue);border:1px solid rgba(95,121,238,.3);
  padding:3px 8px;border-radius:100px;
}
.sd-mock-post-t{font-size:.8rem;font-weight:700;color:rgba(255,255,255,.8);text-align:center;line-height:1.4}
.sd-mock-post-m{font-size:.65rem;color:rgba(255,255,255,.3);margin-top:.3rem}

/* ===== 5. QUÉ CAMBIA ===== */
.sd-cambia-grid{display:grid;grid-template-columns:1fr auto 1fr;gap:2rem;align-items:start;margin-top:3rem}
.sd-cambia-col{display:flex;flex-direction:column;gap:.6rem}
.sd-cambia-label{
  font-size:.66rem;font-weight:700;letter-spacing:.14em;text-transform:uppercase;
  padding:4px 12px;border-radius:100px;width:fit-content;margin-bottom:.6rem;
}
.sd-cambia-before .sd-cambia-label{background:rgba(239,68,68,.08);color:#dc2626}
.sd-cambia-after  .sd-cambia-label{background:var(--sd-blue-l);color:var(--sd-blue)}
.sd-cambia-item{
  display:flex;align-items:center;gap:.7rem;
  padding:.85rem 1.1rem;border-radius:10px;font-size:.84rem;font-weight:500;
}
.sd-cambia-before .sd-cambia-item{
  background:rgba(239,68,68,.04);border:1px solid rgba(239,68,68,.1);
  color:rgba(47,47,47,.55);text-decoration:line-through;text-decoration-color:rgba(239,68,68,.35);
}
.sd-cambia-after .sd-cambia-item{
  background:var(--sd-blue-l);border:1px solid rgba(95,121,238,.15);
  color:var(--sd-dark);font-weight:600;
}
.sd-cambia-dot{width:6px;height:6px;border-radius:50%;flex-shrink:0}
.sd-cambia-before .sd-cambia-dot{background:#ef4444}
.sd-cambia-after  .sd-cambia-dot{background:var(--sd-blue)}
.sd-cambia-arrow{
  display:flex;flex-direction:column;align-items:center;justify-content:center;
  color:var(--sd-muted);gap:.3rem;padding-top:2.5rem;
}
.sd-cambia-arrow svg{width:28px;height:28px}
.sd-cambia-arrow span{font-size:.6rem;letter-spacing:.1em;text-transform:uppercase}

/* ===== 6. CASO RELACIONADO ===== */
.sd-caso-card{
  display:grid;grid-template-columns:1fr 1fr;
  border-radius:20px;overflow:hidden;
  border:1px solid var(--sd-bdr);transition:all .35s ease;
  text-decoration:none;margin-top:2.5rem;
}
.sd-caso-card:hover{transform:translateY(-4px);box-shadow:0 16px 40px rgba(47,47,47,.12);border-color:rgba(95,121,238,.2)}
.sd-caso-card:hover .sd-caso-img img{transform:scale(1.04)}
.sd-caso-img{position:relative;overflow:hidden;min-height:280px;background:var(--sd-dark)}
.sd-caso-img img{width:100%;height:100%;object-fit:cover;transition:transform .5s ease}
.sd-caso-img-ov{
  position:absolute;inset:0;
  background:linear-gradient(to right,rgba(28,28,28,.3),transparent 60%),
             linear-gradient(to top,rgba(28,28,28,.5) 0%,transparent 40%);
}
.sd-caso-badge{
  position:absolute;top:1.2rem;left:1.2rem;
  padding:4px 12px;background:rgba(255,255,255,.12);
  backdrop-filter:blur(8px);border-radius:100px;
  font-size:.67rem;font-weight:700;letter-spacing:.09em;text-transform:uppercase;color:white;
}
.sd-caso-body{padding:2.5rem;background:var(--sd-warm);display:flex;flex-direction:column;justify-content:space-between}
.sd-caso-num{font-size:.66rem;font-weight:700;letter-spacing:.16em;color:var(--sd-blue);margin-bottom:.8rem}
.sd-caso-title{font-size:1.3rem;font-weight:700;line-height:1.15;letter-spacing:-.025em;color:var(--sd-dark);margin-bottom:.8rem}
.sd-caso-title em{font-style:normal;color:var(--sd-blue)}
.sd-caso-desc{font-size:.85rem;color:var(--sd-muted);line-height:1.7;margin-bottom:1.5rem}
.sd-caso-metrics{display:flex;gap:1.5rem;padding-top:1.2rem;border-top:1px solid var(--sd-bdr);margin-bottom:1.5rem}
.sd-cm-n{font-size:1.4rem;font-weight:700;color:var(--sd-dark);letter-spacing:-.025em}
.sd-cm-l{font-size:.68rem;color:var(--sd-muted);margin-top:2px}
.sd-caso-arrow{
  display:inline-flex;align-items:center;gap:6px;
  font-size:.82rem;font-weight:700;color:var(--sd-blue);transition:gap var(--sd-t);
}
.sd-caso-card:hover .sd-caso-arrow{gap:10px}
.sd-caso-arrow svg{width:14px;height:14px}

/* ===== 7. CTA FINAL ===== */
.sd-cta{
  text-align:center;position:relative;overflow:hidden;background:var(--sd-dark);
}
.sd-cta::before{
  content:'';position:absolute;top:50%;left:50%;transform:translate(-50%,-50%);
  width:700px;height:700px;
  background:radial-gradient(circle,rgba(95,121,238,.1) 0%,transparent 70%);pointer-events:none;
}
.sd-cta-in{position:relative;z-index:1}
.sd-cta-h{
  font-size:clamp(2rem,5vw,5rem);font-weight:900;color:#FAFAF7;
  line-height:.98;letter-spacing:-.05em;max-width:20ch;margin:0 auto 1.2rem;
}
.sd-cta-h em{font-style:normal;color:var(--sd-blue)}
.sd-cta-sub{font-size:1rem;color:rgba(255,255,255,.35);max-width:46ch;margin:0 auto 2.5rem;line-height:1.75}
.sd-cta-acts{display:flex;justify-content:center;gap:10px;flex-wrap:wrap}
.sd-btn-white{
  display:inline-flex;align-items:center;gap:7px;
  padding:14px 26px;background:#FAFAF7;color:var(--sd-dark);
  border-radius:100px;font-size:.9rem;font-weight:700;
  transition:all var(--sd-t);text-decoration:none;
}
.sd-btn-white:hover{background:var(--sd-blue);color:white;transform:translateY(-2px);box-shadow:0 8px 28px rgba(95,121,238,.4)}
.sd-btn-outline{
  display:inline-flex;align-items:center;gap:7px;
  padding:14px 24px;border:1.5px solid rgba(255,255,255,.18);
  color:rgba(255,255,255,.8);border-radius:100px;
  font-size:.9rem;font-weight:600;transition:all var(--sd-t);text-decoration:none;
}
.sd-btn-outline:hover{border-color:rgba(255,255,255,.5);background:rgba(255,255,255,.06)}

/* ===== RESPONSIVE ===== */
@media(max-width:1024px){
  .sd-hace-grid{grid-template-columns:repeat(2,1fr)}
  .sd-prob-grid{grid-template-columns:1fr;gap:3rem}
  .sd-caso-card{grid-template-columns:1fr}
  .sd-mock-grid{grid-template-columns:1fr 1fr;grid-template-rows:auto}
  .sd-mock-item.sd-span2{grid-row:auto}
}
@media(max-width:768px){
  .sd-hero{padding-top:100px}
  .sd-h1{font-size:clamp(2.2rem,9vw,3.8rem)}
  .sd-hero-ctas{flex-direction:column;align-items:flex-start}
  .sd-hace-grid{grid-template-columns:1fr}
  .sd-cambia-grid{grid-template-columns:1fr;gap:1rem}
  .sd-cambia-arrow{flex-direction:row;padding-top:0}
  .sd-cta-acts{flex-direction:column;align-items:center}
  .sd-mock-grid{grid-template-columns:1fr;grid-template-rows:auto}
}